THE HOUSE OF FASHION 2026, PRODUCED BY IMC MODELS, POWERED BY PARIS RUNWAY
OFFICIAL, BROUGHT TOGETHER OVER A THOUSAND PEOPLE IN A CELEBRATION OF FASHION AND CREATIVITY AT TOP RUNWAY SHOW IN PORTUGAL
Fashion once again took center stage with the 5th edition of The House of Fashion, an event that brought together more than a thousand people, including designers, industry professionals, guests, and fashion enthusiasts, in an atmosphere defined by creativity, glamour, and contemporary vision.
The event took place at the iconic Fábrica de Santo Thyrso, in Santo Tirso, Porto, a venue with strong cultural and industrial identity that, for one night, was transformed into a true runway for artistic expression and fashion celebration.
The event was organized by IMC Models, which brought together several entities, brands, and designers in a showcase that highlighted the diversity and creative strength of the fashion industry.
Among the names present were Micaela Oliveira, Conceição Leite, the iconic international designer Agatha Ruiz de la Prada, Miguel Lezon, VDR, Laure Siassia, Princess Vogue, By Vel, Glovika, as well as the participation of Escola Profissional do Ave and the brand Punch-Oh, creating a combination that blended national talent with international presence.
Designer: Micaela Oliveira
Designer: Laure Siassia
Designer: Lezon Atelier
Designer: Princess Vogue
Designer: Escola Profissional do Ave
Designer: Agatha Ruiz de la Prada
Throughout the evening, 11 designers presented their collections to an enthusiastic audience in a show that highlighted aesthetic diversity and creative innovation. The experience was further enhanced by a new lighting system, designed to emphasize every detail of the collections and elevate the visual impact of the runway.
Designer: By Vel
Designer: Glovika
Designer: Punch-oh!
Designer: VDR
Designer: Conceição Leite
The fashion show lasted approximately two and a half hours, offering the audience an immersive experience that concluded with a lively after party, extending the celebratory atmosphere that marked the night.
Behind the scenes, around 150 professionals formed the production team responsible for coordinating and executing the event. Among the key partners was the Portuguese Hairdressers Association, represented by its president Fernando Sousa, alongside Dr. Cristina, from Hair School, who coordinated part of the hairstyling work.
The backstage also included the collaboration of specialist Zélia Teixeira, responsible for the wig styling. The IEFP of Rio Meão was also present behind the scenes through its teams from the hair styling, make-up, and multimedia departments, contributing to the preparation of the models, the creation of the looks presented on the runway, and the audiovisual coverage and technical support of the event.
The international dimension of the event was further reinforced by the presence of international agencies and the participation of Paris Runway Official, whose reporting team covered the show. Media coverage also included Porto Canal, alongside the presence of influencers, magazines, and media professionals, expanding the event's visibility both nationally and internationally.
The 5th edition of The House of Fashion brought a renewed energy to Santo Tirso, attracting more than a thousand visitors to the city to attend one of the most anticipated nights on the fashion calendar. The strong public turnout was also reflected beyond the runway, with hotels, restaurants, and local venues experiencing increased demand, highlighting the event's impact on the city.
With an ambitious production, an atmosphere of glamour, and the participation of national and international talent, The House of Fashion continues to establish itself as a key platform for promoting fashion and creating new opportunities within the industry.
PRODUCTION: IMC Models
POWERED BY: Paris Runway Official
HAIR & MAKEUP TEAM:
ACP - Associação dos Cabeleireiros de Portugal
Zélia Teixeira - Soluções Capilares
Mariana Kravchenko
